Ever wondered why whenever you buy MacBook, iPhone, iPad etc, you always end up spending more than intended?

You’re not alone.

Apple has mastered the art of making their upsells seem irresistible through a carefully architected pricing strategy.

I recently picked up an iPad* and couldn’t help but notice a handful of neat tactics they leverage throughout the purchase journey to make you spend more.

Here’s how they work, and how to utilise them yourself.

Enjoy.

 

* … ok maybe it was an iPad Pro

Rabbit Hole

Agenda for the legendary “Top 100” strategy session – a 3-day workshop with 100 of Jobs’s most loyal supporters across Apple’s leadership team.

A few highlights:

  • “Tie all our products together, so we further lock customers into our ecosystem”
  • “We’re in a Holy War with Google”
  • “Plan for the iPhone Nano”
Click Here